On Tuesday, the Economist announced that it was bucking the trend of steep declines shown by most magazine owners with a circulation increase of 6.4%, a 26% increase in operating profit, a turnover increase of 17% and an 18% increase in pre-tax profits.
The outgoing Chairman, Robert Wilson, attributed the growth in part to a 'flight to quality' among advertisers.
I believe he's right and I also believe the Economist is proof of what happens when you have a very strong value proposition for the right target audience.
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That's true but don't you feel, the value proposition of Economist was there even before the reason it grew could also be the conditions. In downturn, everyone is looking for hope and information so one who provides it will always grow.
ReplyDeleteRahul (LinkedIn)