On Tuesday, the Economist announced that it was bucking the trend of steep declines shown by most magazine owners with a circulation increase of 6.4%, a 26% increase in operating profit, a turnover increase of 17% and an 18% increase in pre-tax profits.
The outgoing Chairman, Robert Wilson, attributed the growth in part to a 'flight to quality' among advertisers.
I believe he's right and I also believe the Economist is proof of what happens when you have a very strong value proposition for the right target audience.
Thursday, 25 June 2009
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